The best speakers don’t “wing it”

Executive advisor and keynote speaker Allison Shapira speaking on stage to a large audience about leadership communication and executive presence.

Executive communication coaching helps leaders communicate with confidence, clarity, and presence in high-pressure moments. Many executives believe great speakers naturally “wing it,” but the most effective communicators rely on preparation, mindset, and intentional practice. Whether delivering a keynote, leading a team meeting, or navigating a difficult conversation, leaders build trust when they learn how to regulate themselves under pressure and communicate with authenticity.

If your leaders need to communicate with clarity and confidence under pressure, these skills can be learned. Explore executive communication coaching or leadership workshops for your team.


A few months ago, I was backstage with one of my executive coaching clients, helping them prepare for a presentation to their team. 500 people in the room, all waiting to hear from this leader. The extended team only came together once a year, so this occasion would set the tone for the rest of the year.

This is a senior executive who usually just “wings it” before a speech or presentation. But they didn’t feel good about how they sounded. How could they be more confident when they stand and deliver a speech? How could they manage their nerves, and speak in a way that inspires their team?

Communication is a leadership skill

In our work together over 6 months, we focused on three areas:

  • Mindset: How do you build your confidence from within?
  • Preparation: How do you strategically prepare a compelling message?
  • Presence: How do you deliver that message in a way that engages your audience?

I didn’t want this leader memorizing a series of steps for every presentation: I wanted them to practice it so that it became muscle memory.

Like stretching before a run: confidence comes from preparation

This is how elite athletes achieve peak performance: they train and build muscle memory. Before they go out there and perform, they warm up.

So backstage, we did breathing exercises. I helped the executive tap into their sense of purpose in order to ground themselves. We reviewed the core messages. Then, they went out there and trusted their training. They use the “Pause & Breathe” mantra I have taught clients for over 20 years. And they did an outstanding job.

Excellence doesn’t happen spontaneously. It happens with preparation and intention.

The leaders we trust rarely sound “natural” by accident. They prepare and practice. They learn how to regulate themselves under pressure.

And eventually, what once felt awkward becomes instinctive.

What helps you feel grounded before an important conversation or presentation?

I’d love to hear what preparation rituals work for you.

~Allison


A practical tool for high-pressure moments

One of the practices I teach clients most often is deceptively simple:

Pause and breathe.

Here’s a short clip from my conversation with Dan Nestle on The Trending Communicator where I explain why this matters so much in high-pressure conversations and presentations. →

Watch the full interview