To Win Over an Audience, Focus on Building Trust

Our CEO Allison Shapira recently wrote an article for the Harvard Business Review.

A few years ago, David was giving a talk at the National Speakers Association on the topic of trust. Standing in front of a room full of professional speakers, he made a bold assertion: “Communication is never the core issue. Trust is.”

 

Allison, who was sitting in the audience, felt a rush of defensiveness. As a public speaking and communication expert, she thought, “How could you say communication is not the issue? I’ve spent my career teaching people that communication skills will make or break their effectiveness as a leader.”

 

To read the full article, click here.